{"id":2347,"date":"2021-06-25T00:35:13","date_gmt":"2021-06-24T22:35:13","guid":{"rendered":"https:\/\/bombardier.pro\/projects\/zalamo\/"},"modified":"2022-08-31T13:00:13","modified_gmt":"2022-08-31T11:00:13","slug":"zalamo","status":"publish","type":"projects","link":"https:\/\/bombardier.pro\/en\/projects\/zalamo\/","title":{"rendered":"Zalamo"},"content":{"rendered":"\n<div class=\"wp-block-group info is-layout-flow wp-block-group-is-layout-flow\">\n<h5 class=\"klient wp-block-heading\">Zalamo<\/h5>\n\n\n\n<h5 class=\"zakres-prac wp-block-heading\">Website design and implementation<\/h5>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns big-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-logo-white.svg\" alt=\"\" class=\"wp-image-1039\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">A series of videos related to the project under # Mo\u017cBy\u0107Inaczej (#itcanbedifferent) hashtag are materials promoting new features on the website with professional tools for professional photographers.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns big-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Target group<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Professional photographers.&#13;\nThe main protagonist of the project is a photographer (played by an actor &#8211; Arkadiusz Wrzesnia) talking about his work in which he uses Zalamo Album Creator.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1666\" height=\"1263\" src=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor.jpg\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor.jpg 1666w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor-300x227.jpg 300w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor-1024x776.jpg 1024w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor-768x582.jpg 768w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-actor-1536x1164.jpg 1536w\" sizes=\"auto, (max-width: 1666px) 100vw, 1666px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group full-width black10 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Objectives<\/h2>\n\n\n\n<h3 class=\"narrow wp-block-heading\">The aim of the campaign is to build the image of Zalamo brand and encourage as many recipients as possible to create an account on Zalamo.com to try using the album creator, which is available free of charge<\/h3>\n\n\n\n<h3 class=\"narrow wp-block-heading\"><ul>&#13;\n \t<li style=\"text-align: left;\">We want to show the creation of the album as an act of art and not as an addition to the offer.<\/li>&#13;\n \t<li style=\"text-align: left;\">We want to show that the work of a photographer with a client is more than just taking photographs.<\/li>&#13;\n \t<li style=\"text-align: left;\">We want to show that one does not have to work more to earn more.<\/li>&#13;\n \t<li style=\"text-align: left;\">We want to show that enabling clients to pursue their own vision while creating an album allows photographers to understand what is important to their clients.<\/li>&#13;\n<\/ul><\/h3>\n\n\n\n<style>\r\n.narrow {\r\n    max-width: calc(var(--projekty-max-width) * .65) !important;\r\n}\r\n<\/style>\r\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group move-nextto-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story-1024x683.png\" alt=\"\" class=\"wp-image-1036\" srcset=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story-1024x683.png 1024w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story-300x200.png 300w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story-768x512.png 768w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story-1536x1025.png 1536w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/zalamo-story.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">While working on the creative concept, our aim was to make the message as authentic as possible. When considering various advertising formats, we took into account all the possibilities and limitations related to them. After extensive analysis, we decided that the most effective message would be one that sounds naturally and evokes affection. That would quickly build understanding with which the recipients could easily identify.  <\/h3>\n\n\n\n<style>\r\n.wp-block-spacer {\r\nheight:5rem !important;\r\n}\r\n<\/style>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group full-width is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group steps steps-zalamo full-width steps-regular is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"bg-youtube \">\n  <div class=\"overlay\"><\/div>\n  <div id=\"player-mxxLnJam3nE\"><\/div>\n<script>\nvar tag = document.createElement(\"script\")\ntag.src = \"https:\/\/www.youtube.com\/iframe_api\"\nvar firstScriptTag = document.getElementsByTagName(\"script\")[0]\nfirstScriptTag.parentNode.insertBefore(tag, firstScriptTag)\nvar player\nfunction onYouTubeIframeAPIReady() {\n  player = new YT.Player(\"player-mxxLnJam3nE\", {\n    videoId: \"mxxLnJam3nE\", \n    playerVars: {\n      autoplay: 1, \n      mute: 1,\n      controls: 0, \n      modestbranding: 1,\n      loop: 1, \n\t  wmode:\"transparent\",\n      playlist: \"mxxLnJam3nE\"\n    }\n  })\n}\n<\/script>\n<\/div>\n\n\n\n\n<figure class=\"wp-block-image size-full vertical-center\"><img loading=\"lazy\" decoding=\"async\" width=\"1605\" height=\"1046\" src=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo.jpg\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo.jpg 1605w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo-300x196.jpg 300w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo-1024x667.jpg 1024w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo-768x501.jpg 768w, https:\/\/bombardier.pro\/wp-content\/uploads\/2021\/09\/ZALAMO-logo-1536x1001.jpg 1536w\" sizes=\"auto, (max-width: 1605px) 100vw, 1605px\" \/><\/figure>\n<\/div>\n\n\n\n<style>\r\n.steps-zalamo > div > *:nth-child(1) {\r\ngrid-column: 1 \/ span 8;\r\ngrid-row: 1 \/ span 1;\r\n}\r\n.steps-zalamo > div > *:nth-child(2) {\r\ngrid-column: 8 \/ span 5;\r\ngrid-row: 1 \/ span 1;\r\nz-index:1;\r\n}\r\n<\/style>\r\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group steps steps-movies steps-regular steps-gap is-layout-flow wp-block-group-is-layout-flow\"><a href=\"https:\/\/www.youtube.com\/watch?v=BGLFJ6OiKdA\" class=\"youtube-thumb popup-youtube wp-video-popup \"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi_webp\/BGLFJ6OiKdA\/maxresdefault.webp\"><\/a>\n\n\n<a href=\"https:\/\/www.youtube.com\/watch?v=rQwCyXYuKXM\" class=\"youtube-thumb popup-youtube wp-video-popup \"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi_webp\/rQwCyXYuKXM\/maxresdefault.webp\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">In this case, a documentary works best, that is narrative solutions, used in film materials, concerning real situations, people and events.&#13;\nBy preparing such a recording, we allow the protagonist to make a long statement, interlacing it with snapshots from beyond the set that illustrate what he is talking about.<\/h3>\n<\/div>\n\n\n\n<style>\r\n.steps-movies> div > *:nth-child(2) {\r\ngrid-column: 1 \/ span 7;\r\ngrid-row: 1 \/ span 6;\r\n}\r\n.steps-movies > div > *:nth-child(1) {\r\ngrid-column: 7 \/ span 5;\r\ngrid-row: 6 \/ span 5;\r\n}\r\n.steps-movies > div > *:nth-child(3) {\r\ngrid-column: 9 \/ span 4;\r\ngrid-row: 2 \/ span 3;\r\n}\r\n\r\n<\/style>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A series of videos related to the project under # Mo\u017cBy\u0107Inaczej (#itcanbedifferent) hashtag are materials promoting new features on the website with professional tools for professional photographers.<\/p>\n","protected":false},"featured_media":1379,"menu_order":320,"template":"","meta":{"inline_featured_image":false},"tags":[36,37,42,38],"class_list":["post-2347","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-fotografia-en","tag-grafika-en","tag-ux-en","tag-wideo-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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